new york city wedding

The Secret to Freelancing

I won’t pretend like I’m some freelancing wizard who knows all the tricks and trades and is making millions each year off of my photography business. I’m not. But! I am incredibly happy in my freelancing business and I feel like I’ve found a sort of golden ticket to the whole thing. And I’m going to tell you! Because I’m full of myself and want everybody to share my ideals! Kidding…. it’s because I really think this made my freelancing life so much easier and more enjoyable. 

Which is why I’m pairing this post with the full set of images from my absolute favorite shoot this year- an elopement I was fortunate enough to shoot in the beautiful snowy mountains outside of Salt Lake City. It’s all going to tie in together beautifully, I promise you that! 

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It’s not a scam, I promise! It’s a real tip that when applied, can make YOU the world’s happiest freelancer, too. It might not bring in more clients (although it’s possible!), and it might not make you rich (I guess it could…), but I guarantee it’ll make you feel better about the work that you’re doing. And the funny thing about it, is that it seems fairly simple. It’s something we can tell ourselves to do over and over, until we’re blue in the face. But it’s when we actually put it into action that our lives can change.

Okay, I’ve held out on you folks for long enough. The real secret to being a happy freelancer is….

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Only take the work you enjoy doing. It sounds radical, right? Sorry- you mean… you want me to enjoy my work? YES! I want you to LOVE what you do! And if you don’t love it, stop doing it. We are all so young and so old and have only as much time as we’re promised. Why would you waste that time doing something that doesn’t bring you joy?

Even better- applying this tip to your freelancing business will not just make you happier, but it will improve business. Think about your favorite artists. Do they love what they do? Do they seem happy about it? Are they excited to get out of bed each day and create? I know that’s something that drives me to take my freelance photography full-time: every other freelance photographer I see seems to love the hell out of it. And I want to love the hell out of my life too! I want to do something that excites me every single day! 

It’s a lot of work. It’s coming home from a full-time job exhausted, ready to turn on some Netflix and pour myself a glass of wine until I pass out on the couch… and instead, turning on my computer and launching Photoshop. It’s giving up Saturday morning to go chase that warm sunrise light. It’s sacrificing evenings with friends to stay in and edit. It’s too much work to dedicate to something I don’t enjoy. Which is easy to say, but what does it look like in practice?

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For me, it’s an easy answer. It means- turning down clients. When I was studying photography in college, my university made it something I hated. I dreaded picking up my camera, to the point that I never wanted to touch it again after graduation. It was because I was being forced to practice all kinds of photography, not just the photography that I love. So now, if a client approaches me and says “hey! Can you photograph me on Christmas Day?!” I get to happily say NOPE and not feel bad. This is my career. Do I lose money when I turn down clients I don’t want? I guess you could look at it that way… or look at it like this: instead, I get to make money from clients that I do want to work with. And the good news is that I’m attracting clients who want to work with me too.

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So next time you’re dragging your feet to a shoot that you reluctantly agreed to, ask yourself if this is really the life you want. It’s okay if it isn’t! It’s taken me 25 years to figure out what life I want, and I’ll probably change my mind again next year. But for now, I’m going to do what makes me happy while I’ve still got the time.

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